For brands & advertisers
Turn YouTube sponsorships into a predictable acquisition channel.
For CPG, B2B, and product-focused brands, we run the full program - sourcing, negotiation, tracking, and strategy - so spend compounds into pipeline instead of disappearing into a single video.
Our value to you
Built around the numbers that actually move your business.
Long-term ROI, not reach
We start from your CAC and payback target and work backwards. Every recommendation is judged on contribution to pipeline or revenue, not impressions you can't spend.
Rigorous creator vetting
Audience overlap with your buyer, comment quality, watch-through, brand-safety, and how prior sponsors actually performed. Fewer than 4% of channels we screen make a brief.
A repeatable acquisition engine
Winning creative and placements get standardized and reinvested. One good integration becomes a playbook you can run every month with confidence.
The compounding case
One-off buys reset to zero. A program keeps the gains.
A single sponsored video spikes, then fades. Run the same spend as a managed program with the right creators and the returns stack: audience trust, brand recall, reusable creative, and first-look access to the channels your competitors are still cold-emailing.
- Recall and trust compound across repeat placements
- Top creative is reused across paid and organic
- Renewals lock in rates before demand pushes them up
Full-service program
Four disciplines, one accountable team.
Creator sourcing & vetting
We build a shortlist from audience-fit data and qualitative review, then validate each creator's history with sponsors in your category before you commit budget.
- Audience overlap modeling
- Authenticity & brand-safety review
- Past-sponsor performance checks
Strategic deal negotiation
We negotiate rate, deliverables, usage rights, exclusivity, and renewal terms - structuring deals so a strong first result locks in a long-term partnership.
- Rate & deliverable structuring
- Usage rights & whitelisting
- Renewal & exclusivity terms
Campaign tracking & optimization
Clean attribution with promo codes, links, and lift studies. We read the data weekly, iterate creative, and reinvest into what converts.
- Attribution & code tracking
- Creative iteration
- Reinvestment into winners
Strategy for B2B & CPG
A category-aware roadmap that respects your margins and sales cycle - mapping the right creator mix to each stage of how your buyer actually decides.
- Category & funnel mapping
- Creator mix & cadence
- Quarterly program planning
Brand inquiries
Tell us what you're trying to grow.
Share your category, budget range, and what a win looks like. We'll respond with a candid read on fit and a sketch of the first 90 days.